Marketers will say anything and do anything just to get your attention. Marketing shows no mercy when it comes to generating money for a product, especially when it comes to advertising for children. After 1980 the FTC improvement act took away advertising regulations to children for TV stations. Therefor making television consumed by advertisements, targeting countless young children to want and waste pointless things just to turn a profit. this tactic is sickening to me. As ads and shows are filled with trash, Our children are growing up thinking it is ok to use violence and be wasteful. This is destroying our country from the inside out as children are growing up thinking that that what they see on TV or in an advertisement is real and ok.
When it comes to advertising to children there are some specific guidelines that the ad has to include in order to attract their target. marketers try to keep the ad very colorful and smooth along with introducing the "cool factor". Being the Newest is considered as being the coolest. the problem with that is that it is difficult for the consumer to financially keep up. In most it is the parent who is persuaded to by the child to buy the product. So there are also some parenting issues but that is not the point. Advertisements are everywhere especially in school. Kids are constantly bombarded with foods and drinks filled with sugar and preservatives. The quick dollar the company makes is causing horrible health issues for the children who consume them later on down the road, like obesity and diabetes. My opinion, i think we the people should should rip up the FTC improvement act and actually try to make shows and products healthy for our children, adults, and environment.