Mountain
Dew is a carbonated soft drink brand produced and owned by PepsiCo. The
original formula was invented in 1940 by Tennessee beverage bottlers Barney and
Ally Hartman. Over the years, there has been a wide variety of mountain dew
flavors that have been introduced to the market. "Mountain Dew" was
originally Southern and/or Scots/Irish slang for moonshine (homemade whiskey). Early bottles
carried the reference of drink by showing a cartoon-stylized hillbilly drinking from his bottle. Mountain Dew’s logo has changed over the years, but advertisements and sponsored events
all over the United States, such as DEW TOUR, VANS WARPED TOUR, motocross and
snowboarding events, have made it clear that Mountain Dew projects itself as a man’s
drink of athletes and performers.
In this
particular video, the scenario is that there are some friends hanging out
downstairs doing nothing. With boredom overwhelming them, one friend picks up a
newly released mountain dew product “mountain dew kicks start" and begins
to drink it. After drinking this amazing drink, life and excitement is brought
back their lives. After one sip, the gloomy basement of virginity, morphs into
the loud and fun dancing, club scene. The ad makes it appear that if not for the Mountain Dew then the start of this amazing night would not have been possible.
I used to drink Mountain Dew everyday! It is a very refreshing drink and got me energized by the of the amount of caffeine in it. I never realized that it just portrayed to men until your argument. I agree they should portray to women because women do like Mountain Dew. What I did not agree with was saying it should be pink (hopefully you are being sarcastic) because not all women like pink. Pepsi should have commercials showing women doing stunts or some type of dangerous stunt. Women love excitement just as much men do! Society needs to stop just portraying certain things to men unless they are made just for men. Like Planters Peanuts that have certain ingredients that help with a mans body. If that is not the case then companies should not just portray to on gender if the other gender could also use it without a problem. But I guess at the end of the day Pepsi can do what they want because we still drink Mountain Dew.
ReplyDeleteMountain Dew is pretty alright. I'm fairly certain most of its main consumers are in fact not extreme. In fact most i know sit in their basement playing video games. Maybe that is one of the aims of the marketing. To make lonely schmucks feel like they are doing something with their lives. For them to feel the rush of cool citrus flavor. I do agree that they should have pink mountain dew. Not for women but because it was great. During one of their contests it was between White Out which had citrus taste, Distortion which had a lime taste, and Typhoon (the pink one) which had a tropical punch taste and it was amazing. It had everything everyone wanted in Dew. I never once heard anyone say they liked White Out more and even if they did they would probably be lying. We got robbed on that contest. I demand a re-vote.
ReplyDelete