Midriffs

 Exploitation of the midriff has been a super strategy for most of styling commercials we see on television. The Midriff is the section of body between just below the breast and right above the pubic area. This section of body to normal Americans can be sexually stimulating to see. Most Americans are exposed to sexually explicit images and videos and young age, typically early teens 10-13. Sex is thrown around a lot on television shows and commercials now a days and it seems to be slowly being burned into our heads that being sexual and sexually attractive will bring power and acceptance. I came across a beer commercial that seemed to be a perfect example for this topic.

In this commercial we can see an extreme exploitation of the midriff along with chest and legs. this is a good example of what most American men find exceptionally suitable and attractive. she walks in the bar filled with men and instantly all eyes on her. she is given a beer but decides to open it her own way under her bra. all the men drop their jaws as she begins to down the beer. She pulled a very clever act that she obviously wanted to show. This is also a normal style in most commercials now a days. so what came first? Is this what we wanted to see all along or is this what we have been accustomed to. More importantly is this the kind of empowerment women are really trying to receive and work for? I think that the corruption in exploitation of womens body's for for extremal sales ans revenue in horrible. this also sets standards for common women that they need to extremely attractive. The sad part is that to reach this goal of being perfect will cost an extreme amount of money.